TAOW Productions Adds Snowboard Champion & Branding Pro to its Creative Marketing Staff
PORTLAND, Oregon (PRWeb) January 25, 2007 -- TAOW Productions today announced the hiring of Kris "Jaymo" Jamieson and Jeff Guettler to its internal staff of marketing professionals. Jamieson brings a unique combination of corporate marketing experience and direct "core" lifestyle credentials to TAOW Productions - skills and experience that highlight the company's unique approach to modern marketing. Guettler's extensive business development experience related to corporate finance and investment are vital to TAOW's ability to evaluate experiential marketing opportunities and ensuring client objectives are soundly met.
Jamieson, a two time national snowboarding champion, world cup competitor and former professional skateboarder has also served as marketing consultant for such companies as NIKE, Swatch and VonZipper Eyewear. He currently continues his snowboarding legacy as the host of the Winter XGames, broadcasting on ABC and ESPN.
Guettler served as business development and marketing manager for a Global 50 corporation, facilitating high-profile corporate investment and financing and acquisition transitions for branded consumer goods clients. Over the past 15 years, his work has included strategic behind-the-scenes negotiations with such notable companies as Procter & Gamble, Pepsico, NIKE, Columbia Sportswear and others.
"Jeff and Jaymo both add enormous skill, personality and authenticity to our growing staff of marketing pros," said B. Scott Taylor, founder and president of TAOW Productions. "Their individual expertise provides the ingredients that make brilliant experiential marketing campaigns possible; their lifestyle credentials and business experiences are ideal for the distinctive marketing model that we've created."
TAOW's unique approach to marketing is specifically designed to influence the highly elusive but extremely valuable 12-45 year-old demographic - a group that is largely weary and skeptical of traditional marketing programs.
According to Taylor, most marketing campaigns today pay celebrities, athletes and other key influencers to pretend to support a brand or event. The result is expensive, pseudo endorsements that are increasingly rejected by both the influencer and the target customer. Contrarily, TAOW acquires exciting lifestyle properties and works together with high profile influencers to create cool events that ring true to the brand's target audience. The result is an honest relationship between the talent and corporate sponsors - a relationship that quickly builds strong brand loyalty with target customers.
TAOW's most recent events have involved such lifestyle icons as hip-hop star Kanye West, former NFL Quarterback Rodney Pete and Freeride Skier Sammy Carlson. Brand partners and TAOW's clients include Red Bull, Diesel, American Express and Pernod-Ricard, among others.
About TAOW Productions:
TAOW is a modern marketing agency that builds relationships between consumer brands and their core user groups. Through their access and creativity, TAOW provides high-value experiential campaigns that are unlike traditional marketing solutions. For more information on TAOW Productions visit www.taowproductions.com or call (503) 228-1134.
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